Email Marketing RulesIs Your Brand Trusted Significantly More than ChatGPT?
The answer to that question will determine which brands truly have credibility and authority in the years ahead and which do not.
Those who are more trustworthy than generative AI engines like ChatGPT will:
- Be destinations for answer-seekers, generating strong direct traffic to their websites and robust app usage
- Be able to build large first-party audiences via email, SMS, push, and other channels
Both of those will be critical for any brand wanting to insulate themselves from the search engine optimization (SEO) traffic loss that will be caused by generative AI.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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