Email Marketing Rules12 Trends a-Trending: What to Plan for This Holiday Season
The 2023 holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season.
Here are our predictions for 12 trends to account for in your holiday campaign planning process:
- Shopper Anxiety & Uncertainty
- Consumer Financials Weakening
- In-Store Shopping Evolving
- Apple’s Mail Privacy Protection Hits 2-Year Anniversary
- Apple’s Link Tracking Protection Debuts
- Holiday Season Starts in October
- Veterans Day Is in Play This Year
- Sprawl of Marquee Shopping Days
- More Last-Minute Shopping Options
- Leveraging New Tech Capabilities
- Measuring More Holistically
- Hard Landing vs. Soft Landing
For a discussion of each of those trends, plus how marketers should respond…
>> Read the full post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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