Email Marketing RulesThe Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately
I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most likely use cases:
- Bulk cold email outreach
- Phishing emails
The former is a relatively benign, yet annoying form of spam, while the latter is classic malicious spam. Both would benefit from generative AI in a few ways…
>> Read the entire article on MarketingProfs.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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