The Last Word on November 2023

A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues (MediaPost)

Consumers Want Companies to Take a Stance on Climate Change, Mental Health (Insider Intelligence)

The Reluctant Spammer (Seth’s Blog)

Email Weekly Halloween Edition: Behind the Scenes (Action Rocket)

12 Fun Newsletter Ideas Using UGC and Social Proof (Sender)

Insightful & entertaining social posts

If you want to reduce your CTR, putting TWO asterisks inside the button is a great approach pic.twitter.com/1sIeoeNjvG

— Alex Williams (@alexcwilliams) November 9, 2023

Cyber Monday https://t.co/yUBk5gKoZY -via @minethatdata

— James Koons (@Email_Privacy) November 27, 2023

Training AI to code email is like teaching how money works to a 3 year old.

— Alex Williams (@alexcwilliams) November 15, 2023

Noteworthy subject lines

Big Lots, 11/6 – Holiday ho-ho-hosting essentials up to 65% LESS than elsewhere! 👏
Michaels, 11/6 – Christmas trees are now at BLACK FRIDAY PRICES! 🎄 (This. Is. MAJOR.)
Home Depot, 11/9 – —Black Friday Savings—
Eddie Bauer, 11/14 – Get EARLY ACCESS To Our Best Black Friday Deals! 👀
Banana Republic, 11/5 – Shop the Holiday Preview Event now
Macy’s, 11/2 – The early elf gets the best gifts ❄️
Abercrombie & Fitch, 11/3 – *Insert sparkles emoji*
Michaels, 11/14 – ✔️ Affordable ✔️ quick ✔️ easy gift ideas curated for you
REI, 11/2 – Perfect Gifts for the Hardest to Shop For
Gap, 11/3 – Holiday PFJs FOREVER
West Elm, 11/30 – Ready for the year’s coziest morning?
Fanatics.com, 11/12 – 25% Off Top Gifts in the Game From New Era
Art.com, 11/2 – Add meaning to your holiday decor with spiritual art.
CHANEL, 11/19 – Find your dream gift for the holidays
Michaels, 11/30 – The ultimate jewelry edit: Gifts for the trendsetter on MakerPlace.
Harley-Davidson, 11/7 – The Pre-Black Friday Sales is here 🚨
Peloton, 11/7 – Black Friday came early
Crate & Barrel SALE, 11/12 – Up to 60% off Black Friday clearance + 2x rewards ends SOON →
Zales, 11/14 – Shop Early & Save BIG: 30% Off Black Friday Sale
Camping World, 11/20 – Black Friday starts now! Doorbusters up to 60% off ⚠️
West Elm Sale, 11/20 – Starting NOW: Up to 70% off
Fanatics.com, 11/29 – Up to 65% Off is Ending Soon >>
Duluth Trading, 11/29 – 40% OFF EVERYTHING ENDS TONIGHT!
vineyard vines, 11/28 – FINAL HOURS: Up To 60% Off
J.Crew Cyber Monday, 11/28 – **Last call for 50% off sitewide**
Huckberry, 11/19 – Your Cart’s Moment of Glory Is Here
Goldbelly, 11/6 – 🍗The “Rolls Royce of Turkeys” + Turduckens + Cajun Fried Turkeys!🍗
NORDSTROM, 11/7 – Wild about these boots 🐍
NORDSTROM, 11/2 – The slopes are calling ❄️
J.Crew, 11/6 – It’s Supersoft season
Gap, 11/9 – Puffer season starts NOW
Petco Membership, 11/13 – You’re invited to cook with Chef Cat Cora!
Magic: The Gathering, 11/21 – It’s here! Read all about MagicCon: Chicago! ✨

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The Last Word on October 2023