Email Marketing RulesBlack Friday Week: 3 Key Email Marketing Insights
The time period from the start of the week of Black Friday through Cyber Monday is the critical beating heart of the holiday season for business-to-consumer brands. Here are three key takeaways for retail and ecommerce marketers:
- Seize the opportunity to get in front of eager buyers
- Expand your email audience…carefully
- Maximize your envelope content’s impact
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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