The Last Word on December 2023
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
Gmail’s AI-Powered Spam Detection Is Its Biggest Security Upgrade in Years (Ars Technica)
A Crash Course on List Unsubscribe (Spam Resource)
The Bot Menace: Deciphering the Hidden Threat to Email Campaign Success (Only Influencers)
Hope for the Future of Email: Thoughts from Mark Robbins at Email Camp (Sinch)
2023 in Social Media: The Case for the Fediverse (The Verge)
Four Years After Apple, Google Will Finally Kill Third-Party Cookies in 2024 (Ars Technica)
Insightful & entertaining social posts
These will be the most important cases for journalism and publishing in our lifetime. If AI companies have to cut deals with news organizations and publishers to license their content feeds for use as AI training data, that could save local journalism as well as magazines and… https://t.co/wYmwkusrp5
— Walter Isaacson (@WalterIsaacson) December 31, 2023
Noteworthy subject lines
Fandango, 12/12 – Your 2023 At The Movies
Nintendo, 12/13 – Chad, your Year in Review 2023 is here!
Lonely Planet, 12/30 – Where we traveled in 2023!
Vuori, 12/28 – Vuori’s Year in Review
Fanatics.com, 12/28 – Explore 2023’s Best: Trending Memorabilia and Rare Sales Await!
kate spade, 12/17 – You’ve got invites, we’ve got outfits
ZALES®, 12/31 – Glam Looks For Tonight, Up to 40% Off!🥂
Allrecipes Dinner Tonight, 12/27 – This 5-Ingredient Appetizer Is the First Thing Gone at Parties
Dell Technologies, 12/26 – Tech to power new endeavors in 2024.
Michaels, 12/5 – Kids Club Winter Workshop is here! ❄️ Sign up for 12 FREE creative classes.
REI, 12/8 – Save Up to 50% on Holiday Gifts for Outdoor Memories
Goldbelly, 12/13 – The CHEESIEST Christmas Gifts! 🧀😜
Lowe’s Home Improvement, 12/3 – Your 25 Days of Deals are inside!
Petco’s Days of Deals, 12/13 – 12 Days of Deals starts NOW!
IKEA Family, 12/18 – It’s the final week of 24 days of deals!
Nuts.com, 12/12 – On The 4th Day of Nutty Nights, My True Love Sent To Me…
Omaha Steaks, 12/11 – Get 50% OFF + an EXTRA 20% & save green on Green Monday.
Fanatics.com, 12/16 – Festive Unboxing: Shop Your Holiday Doorbusters Up To 65% Off
Huckberry, 12/17 – Big Gift Energy
YETI, 12/4 – Holiday Customization Ends Tomorrow
Crate & Barrel, 12/3 – Oh-so-fast furniture that arrives in time for the holidays!
Fanatics.com, 12/13 – Gifts Galore –> Order TODAY & Get It By Xmas!
Eddie Bauer, 12/13 – LAST DAY For Delivery By 12/22 With Standard Shipping
The Company Store, 12/12 – ⏳ LAST CHANCE for FREE GROUND SHIPPING
MoMA Design Store, 12/17 – There’s Still Time! (Last-Minute Gifting)
Macy’s, 12/18 – Procrastinated gift shopping? We’ve got you 🎁
vineyard vines, 12/20 – 🎁40% Off Gifts + GET THEM BY CHRISTMAS!🎁
Williams Sonoma, 12/20 – Still need gifts? Order with Next-Day Shipping TODAY for guaranteed Christmas delivery
Redbubble, 12/24 – Cutting it close? Gift instantly with gift cards ⚡️
Lane Bryant, 12/24 – …and to all, a good night! $25 PJ SETS ends soon
Cacique Intimates | Lane Bryant, 12/25 – And now, what you really want…$19.99 & UP BRAS
Abercrombie & Fitch, 12/26 – Jeans still on your wishlist?
Uncommon Goods, 12/27 – 10 things to gift to yourself
Harley-Davidson® Clothing & Gear, 12/30 – TO: You, FROM: You
Neiman Marcus, 12/16 – Shop our Christmas Sale early! Take up to $250 off your next purchase
ECCO, 12/15 – Our End Of Year Sale starts now
Nuts.com, 12/8 – Gone By New Year’s Day 🎁✨
Bitly Team, 12/7 – [Gift Guide] 5 Things to Buy Instead of Bitly
Banana Republic, 12/25 – Holiday gifting with @laurandnicolas
Williams Sonoma, 12/16 – TUCCI by GreenPan™: beauty meets high performance
West Elm, 12/1 – Inside celeb stylist & designer Kate Young’s home
AKHG By Duluth Trading, 12/29 – Introducing: AKHG® FITNESS
New posts on EmailMarketingRules.com
3 Tailwinds Driving Focus on Building Direct Customer Relationships
TimTalk Webcast: What Keeps Me Awake at Night about Generative AI
Black Friday Week: 3 Key Email Marketing Insights
4 Stakeholders Every Email Marketing Program Has & What They Want
4 Major Factors Impacting Email Marketing Performance This Holiday Season
The Last Word on November 2023