Email Marketing RulesHow Testing & Marketing Optimization Drive Website Performance
As modern challenges stack up against modern marketers, it is crucial to have an arsenal of tactics to stay ahead of the technological curve. One of the most effective methods of driving website performance in the ever-changing landscape of digital marketing is through marketing optimization, specifically A/B and multivariate testing.
Website testing is the practice of optimizing website performance by comparing multiple versions of a webpage to statistically determine which version performs better. The A/B testing method compares two different versions of a single element on a webpage. On the other hand, multivariate testing (MVT) compares two or more versions of one or more webpage elements simultaneously, giving you valuable insights into which combination of elements works best.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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