Email Marketing RulesIs Cold Email Dead?
I was recently asked this question and struggled to give a quick and clear answer. After considerable thought, I realized it’s hard to answer that question because it’s actually multiple questions rolled into one.
So, let’s tease this question apart to get at the key issues, including legality and effectiveness.
>> Read the entire article on MarketingProfs.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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