The Last Word on August 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
No, Gmail Did Not Just Break All Open Tracking (Spam Resource)
Over Half of Gen Z and Millennials Often or Always Accept Cookies (Emarketer)
How Many Marketing Emails Is Too Many? (Mailjet)
My (Least) Favorite Email Myths (Send It Right)
Is Honesty the Best Policy? The Truth About AI Content Disclosure (Only Influencers)
AI Disclaimers: What Marketing Leaders Need to Know (Sprout Social)
Dungeons & Dragons Taught Me How to Write Alt Text (Eric Bailey)
Changes to Rules to Sending Unsolicited Marketing Emails [in Australia] (Prosper Law)
Insightful & entertaining social posts
I would never let an email opt in popup show to someone already subscribed. Very demure, very mindful. ✨
— Val Geisler (@lovevalgeisler) August 16, 2024
Nearly all US browsers could become cookieless in the future: https://t.co/HQCKshGB9y#chartoftheday #newsletter #cookies #cooklieless pic.twitter.com/Dfe3iWepEM
— EMARKETER (@eMarketer) August 20, 2024
so close… @progressive … and the text/plain MIME part should be trivial, it’s fixed width.
Got appreciation folks still carrying the torch for hidden #asciiart pic.twitter.com/Ga9s16eayw
— Keith Kouzmanoff (@emailmp) August 22, 2024
Noteworthy subject lines
IKEA Family, 8/15 – Don’t let moving in stress you out
The North Face, 8/24 – Get back to campus with backpacks and matching sets
Macy’s, 8/24 – Laptops, headphones & more savings that make the grade
Wayfair, 8/7 – Desks, but make them multifunctional →
HP.com, 8/4 – Stand out this school year with powerful tech from HP
The Container Store, 8/17 – Grab Your Last-Minute College Must-Haves Here!
Redbubble, 8/8 – School essentials for every obsession 📝
AutoZone, 8/2 – Your battery may not outlast the heat!
Neiman Marcus, 8/23 – The fall collections are available now!
Gap, 8/23 – The light layers edit
Wayfair, 8/13 – HALLOWEEN DECORATIONS. ARE. HERE.
Williams Sonoma, 8/24 – Make it the best Halloween ever 👻
West Elm, 8/17 – Enter if you dare *and* make it stylish
Panty Party at VS PINK, 8/28 – Hey Boo, Want 5 FREE Panties? 👻
IKEA Family, 8/29 – Have you heard we’re having a pajama party? 🥳
Fanatics.com, 8/2 – We’re Heading Back to Training Camp –> Official Style Available
Macy’s, 8/13 – Gear up for fall with game-day picks & more 🏈🍂
Chubbies Weekender, 8/16 – The Weekender: Fantasy Football Team Name Inspo
West Elm, 8/13 – Whoa, we loooove this bathroom
Wayfair, 8/8 – #kitchenmats
Gap, 8/11 – gap & madhappy. available now for a limited time.
Crate & Barrel, 8/7 – “Beautiful.” “Versatile.” “Durable.” Meet our forever faves.
West Elm Design Services, 8/24 – “So glad I did that” — you after your FREE Design Crew appt
Allrecipes The Scoop, 8/13 – You Should Stop Storing Your Carrots This Way
Clinique Online, 8/12 – Fragrance that lasts? Here’s how.
New posts on EmailMarketingRules.com
Could Loyalty Be the Missing Piece in Your Email Campaigns?
Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Seasonal Email Strategies: Stand Out on Black Friday & Cyber Monday
CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ & How They Might Work Together
12 Trends a-Trending: What to Plan for This Holiday Season [with on-demand webinar]