The Last Word on October 2024

Posted by Chad S. White on November 8, 2024

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A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Email Reigns: It’s The Most Popular Channel Worldwide (MediaPost)

SEO in the AI Era: 3 Ways to Adapt (and get AI to mention your brand) (Andy Crestodina)

Connecting for Growth: A Makeover for Your Marketing Operating Model (McKinsey & Co.)

New Summary Cards in Gmail Help Track Purchases, Events, and More (Google)

Cox.net Email Transitioning to Yahoo (Cox)

Thank You Pages: 13 Missed Opportunities (Andy Crestodina)

Speak Easier: A Practical Guide to Public Speaking for Everyone (Jason Rodriguez)

Insightful & entertaining social posts

7 in 10 consumers worldwide prefer emails from brands: https://t.co/7PqUV8TYJJ #cotd #chartoftheday #newsletter #consumerbehavior #email #brand #emailmarketing pic.twitter.com/7fqd90Bk7N

— EMARKETER (@eMarketer) October 11, 2024

Idea for political campaign SMS:

“Hey (name), I have a win-win favor to ask – donate $20 to our campaign and we’ll delete your information from all of our databases. One & done. You get to help us, and know that we’ll never send you another message or sell your data.

(Link)

— Alex Williams (@alexcwilliams) October 23, 2024

Bowing Out: Consumers Are Quick To Unsubscribe From Emails https://t.co/LvhhCc7Syu -via @MediaPost pic.twitter.com/MNiVquV2sT

— James Koons (@Email_Privacy) October 7, 2024

Me showing up to conferences to talk about bringing back humanity and empathy to the customer experience while every other speaker is talking about AI. pic.twitter.com/HHPecaMLQl

— Christina Garnett (@ThatChristinaG) October 21, 2024

#litmuslive2024 pic.twitter.com/bS6qWhUDAo

— Anne Tomlin (@pompeii79) October 30, 2024

Noteworthy subject lines

Crate & Kids, 10/4 – NEW | Shop 300+ gifts in our Holiday Gift Guide!
Uncommon Goods, 10/19 – 10 ways to count down to Christmas
Forever 21, 10/24 – JUST IN: Kitschy Christmas 🎄✨
Michaels, 10/8 – 🎄 Discover your dream tree at your one-stop Christmas tree shop!
William Sonoma, 10/4 – 🌟 Baking spirits bright 🌟
adidas, 10/24 – Turn early prep into holiday gifts
Big Lots, 10/24 – BOO-GO Candy? Buy One Get One FREE Halloween Bagged Candy! 🍭
Scout fromBARK, 10/11 – Your dog’s free skeleton hoodie? Gone to-marrow.
Crate & Barrel, 10/26 – Everything you need for Thanksgiving (& every day after)
William Sonoma, 10/19 – The Roaster Event is on! Up to 35% off starts NOW
Petco, 10/7 – Want your dog to smell like delicious apples? 🍎🍂✨
Vuori, 10/4 – Coming Soon: Outerwear
The North Face, 10/11 – Our softest fleece for slower days.
Woot, 10/22 – Winter Called – It’s Running Late, but the Deals Are Right on Time!
Neiman Marcus, 10/12 – How to wear Spring 2025 trends
Quiksilver, 10/26 – Hawaii Collection: Unlock the Island Life 🏝️
Forever 21, 10/25 – Hello Kitty & Friends – NEW styles added!
Best Buy, 10/19 – O.M.G. Get TVs (for as low as $69.99)!
Everlane, 10/12 – People Say It’s Perfect
Scout from BARK, 10/8 – Want $100 of FREE dog sh*t? 🐶💩
Clinique Online, 10/7 – Double cleanse tonight 🌙 Here’s how
Allrecipes Dinner Tonight, 10/26 – Dwayne “The Rock” Johnson’s Midnight Snack Is Hilariously Relatable
Chubbies, 10/18 – NFL x CHUBBIES COLLECTION
Diesel, 10/8 – Diesel x Savage x Fenty