The Last Word on January 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
What’s In, What’s Out in 2025 (Total Annarchy by Ann Handley)
The FCC Update Signals a New Era for Digital Marketers and Lead Generators (Forbes)
Year in Email 2024: The Fun Edition (Omnisend)
RGE’s Most Saved of 2024 Collection (Really Good Emails)
Stop Using Entrust for Your BIMI Certificates (Word to the Wise)
Meta to End Fact-Checking Program in Shift Ahead of Trump Term (New York Times)
Insightful & entertaining social posts
#htmlemail #emailcode #emailgeeks #emailpeeps #emaildevelopment #emaildeveloper #emaildev #emailmarketing pic.twitter.com/WgXueAoao7
— Anne Tomlin (@pompeii79) January 3, 2025
Your #Comcast #EmailMarketing lists maybe shrinking… if you haven’t seen engagement in the last 2 years? suppress those #email addresses. pic.twitter.com/VYjJQSKJjL
— Keith Kouzmanoff (@emailmp) January 2, 2025
If you send me an “update your email preferences because we want to only send you the emails your interested in” email, I will smash that button. Even if I don’t have any changes to make, I want my support of that email to be recognized. #emailgeeks #emailpeeps #emailmarketing
— Anne Tomlin (@pompeii79) January 8, 2025
AI has read the internet.
It has not read the room.
— Jay Acunzo (@jayacunzo.com) January 13, 2025 at 7:52 AM
I saw a post calling the TikTok ban “mass unemployment.”
I feel for folks, but I’m horrified by how social apps trick ppl into building a biz entirely on what are just marketing channels.
We need businesses that can survive w/o social media. If they can’t, we don’t own our businesses.
They do.
— Jay Acunzo (@jayacunzo.com) January 19, 2025 at 7:51 AM
Noteworthy subject lines
DSW, 1/6 – 2025: The Year You Crush It 👟
Nintendo, 1/16 – Ring in the new year with a digital wallpaper from My Nintendo!
Duluth Trading, 1/1 – Happy New CLEARANCE Year!
Redbubble, 1/31 – New year, new goals. Shop now to stay inspired your way
Overstock, 1/6 – The Decluttering Essentials You’ve Been Waiting For – Up to 50% Off! 😍
Macy’s, 1/18 – Don’t quit! Win your resolution with our help
Wayfair, 1/14 – HOLIDAY LIGHTING for less. *MAJOR* markdowns ➡
Goldbelly, 1/29 – NEW Super Bowl Party Kits are Selling Fast! 🏈⚜️
Chubbies, 1/16 – ROSES ARE RED 🌹
Michaels, 1/16 – Shop handmade love for everyone this Valentine’s Day at MakerPlace 💌
Uncommon Goods, 1/28 – This gift guide is Cupid-approved 💘
Crate & Kids, 1/31 – The Easter Gift Guide is here! Hop to shopping →
DSW, 1/21 – Spring break prep starts with sneakers 👟
Eddie Bauer, 1/13 – JUST IN: Highbeam Reflective Jacket & Backpack
Bass Pro Shops, 1/14 – Bundle Up For Winter Adventures!
Neiman Marcus, 1/14 – Style guide for warm-weather destinations
Vuori, 1/25 – New: The Waffle Shirt Jacket
Williams Sonoma, 1/21 – Busy weeknights = cooking simplified
kate spade, 1/13 – A purse-onality test
Crate & Barrel, 1/6 – How to build a home with purpose
Allrecipes Dinner Tonight, 1/18 – This Slow Cooker Marvel Is Nicole McLaughlin’s Most Popular Recipe
Levi’s® Red Tab™ – $501 Gift Card Sweepstakes
Michaels, 1/13 – Need a new go-to party place? 👀 Michaels is here to help you celebrate! 🎉
IKEA Family, 1/21 – Chad, not sleeping well? 😴
New posts on EmailMarketingRules.com
10 Big CX Ideas for 2025 [with on-demand webinar]
6 Signs You Need an Email Accessibility Audit
First Quarter 2025 Holiday Marketing Quarterly
What XMail’s Launch Could Mean for Email Marketers
A Year of Campaign Subject Lines: Inspiration from 2024
Email Marketing’s Future and Beyond
The Last Word on December 2024