Email Marketing RulesMarketing, Demystified podcast: The Future of Email Marketing
Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. I join Marketing, Demystified podcast host Jenn Mancusi to discuss these changes and how marketers can adapt.
During the 55-minute episode, we talk about:
3:37 – How generative AI is transforming email marketing and what the major use cases are currently
12:03 – What are some of the main challenges around using AI in email marketing?
28:01 – What are some of the most significant inbox changes that have been happening?
43:25 – What’s the latest on Brand Indicators for Message Identification (BIMI)?
50:58 – What’s one action email marketers should take today to prepare for these changes?
Listen to Marketing, Demystified wherever you get your podcasts or…
>> Listen now at Apple Podcasts
>> Watch the webcast on YouTube
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
