Email Marketing RulesFive Predictions for the Email Marketing Holiday Season
For those marketers who already have visions of Christmas emails dancing in their head, here are my email marketing predictions for this holiday season:
1. Marketers will send more responsive emails on high-mobility days. After the last holiday season, the shift to mobile reading of emails is now unequivocally too big to ignore. Retailers have finally gotten the message and have made a mobile-friendly overhaul of their email templates a priority this year.
Most retailers have taken incremental steps, with many adopting mobile-optimized templates in recent months. But on the days during the holiday season when subscribers are most mobile—like…
>> Read my entire Email Insider column on MediaPost.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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