5 Mobile-Aware Email Redesigns

Posted by Chad S. White on October 15, 2013

With 48% of emails read on a mobile device, according to Litmus, and 63% of consumers saying they delete emails immediately if they are not optimized for mobile, according to Return Path, there’s a growing imperative to be mobile-friendly. But being mobile-friendly doesn’t necessarily mean moving to responsive email designs.

Depending upon your capabilities and the percentage of your emails opened on mobile, you might find moving to a mobile-aware template a very attractive alternative—at least for the near-term. According to ExactTarget research involving nearly 160 B2C brands, 78% of marketers don’t use either a responsive or mobile-aware template. So at least for now, there’s still a big competitive advantage to adopting mobile-aware email design, although…