Email Marketing Rules2 Key Techniques for Making Email Content More Mobile-Friendly
On the sliding scale of mobile-friendliness, most brands are just starting to get a grip on the fundamentals of email content design. In fact, ExactTarget research performed in early October found that out of nearly 160 B2C brands — including retailers, restaurants, manufacturers, travel and hospitality companies, and nonprofits — only 12% use responsive email design and 10% use mobile-aware design, while the remaining 78% still use largely desktop-centric email designs.
Here’s a breakdown of the three major gradations of mobile email design and where the industry is with each of them…
>> Read my entire article on the Content Marketing Institute Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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