Email Marketing RulesInfographic: Shopping Cart Abandonment Email Opportunities
During the key shopping month of December, we clicked through the promotional emails sent by more than 100 major online retailers and filled our shopping carts with more than $100 of merchandise. Then we walked away, closing our browser after each shopping session.
What happened next shows that there are great opportunities for not only more brands to use cart abandonment emails, but for existing users to further optimize their programs. Here are all the details about current trends, along with advice on how to increase the performance of your cart abandonment emails:
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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