Email Marketing RulesGmail’s Native ‘Unsubscribe’ Link: Should I Use It?
Gmail has made their native unsubscribe functionality much more prominent, moving their “unsubscribe” link so that it’s right after the “from” name in the inbox. Previously, it was usually hidden behind a dropdown menu.
As before, Gmail only adds the native “unsubscribe” link to emails that include the list-unsubscribe header and—critically—only if the sender already has a great sender reputation. If that describes you, the question you’re asking yourself is: Should I use this feature?
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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