Email Marketing RulesUnroll.Me Is a Promotions Tab in an Email
Unroll.Me is the kind of service that makes email marketers nervous. It facilitates unsubscribes and bundles messages from multiple brands into a single daily email digest, and its user base has quickly grown to more than 720,000.
However, there’s no reason for alarm. We’ve seen this before. Unroll.Me is quite similar to Gmail’s Promotions tab, which in general has had a positive effect on email marketing.
I recently spoke with Direct Marketing News Associate Editor Elyse Dupre about Unroll.Me and how marketers shouldn’t worry, but should expect the service’s growth to drive other changes in our industry.
>> Read the entire story on DMNews.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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