Email Marketing RulesInfographic: Mobile-Friendly Disconnects
When it comes to making their emails more mobile-friendly, marketers have been making considerable progress. I’ve been tracking nearly 160 B2C brands and the percentage of them sending mobile-friendly emails rose to 41% as of early June, up from just 22% in October of last year.
However, faster progress is needed—and I’ve been rather surprised at how uneven the progress has been at times. For instance, in June, for the first time I looked at the landing pages that were used for the primary call-to-action in brands’ emails and found some serious gaps, opportunities, and disconnects. We highlight these in this infographic slide deck.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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