Email Marketing RulesThe Summer of Mobile Email Love
I made a prediction last year that the percentage of brands using mobile-friendly email design would increase from 22% in December 2013 to 70% in December 2014. That prediction was looking more than a little shaky when we gave our April update, but the Summer of Mobile Email Love has got us back on track.
Between early April and early August, the percentage of major B2C brands using responsive email design rose to 36% from 18% and the percentage using mobile-aware email design rose to 16% from 15%.
That puts the percentage of brands using mobile-friendly email designs at 48%.
And that’s as of a few weeks ago. Now adoption might be over the 50% mark!
>> Read the entire post on ExactTarget.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
