The Last Word on August 2014

Posted by Chad S. White on September 2, 2014

Must-read articles, posts & whitepapers

7 experts on why building your email list is so important (Campaign Monitor)

The New School Marketer’s Guide to Email Deliverability (Oracle)

Insightful & entertaining tweets

@matty_caldwell: Love this patagonia email. now responsive and totally bulletproof: #emaildesign @Yesmail http://t.co/hMatSgAlCo http://t.co/VaBjJgGvLG

@meladorri: “When I see ‘having trouble’ in the preheader, I just automatically delete the email.” — @ttaulli on mobile (un)friendly emails.

@BlakeMcCreary: I love this responsive idea! Resize your browser to see the logos respond. http://t.co/EJa4xXwlqu #design #branding

@becskr: I have been in Outlook 1800px height limit hell all week

@mparkerbyrd: It would be difficult to overstate how much I love preheader text, and how often I think people get it wrong. #emailmarketing

@minethatdata: Always interesting to have social media gurus use pop-ups to ask us to follow them via email. Didn’t they tell us email was dead?

@meladorri: OH at #TEDC14 “Google has built a driverless car, I have faith that they’ll support CSS in email someday” @flcarneiro @KEVINgotbounce

@briangraves: Couple of my resources mentioned by @KEVINgotbounce & @RodriguezCommaJ http://t.co/VVis9ws01z & http://t.co/oKRyWcfKwF #TEDC14

@iamelliot: 18,796!!! #emaildesign RT @TheNextWeb: There are at least 18,796 distinct Android devices, says new report http://t.co/Jj4qziaXKm

Great additions to the Swipe File pinboards

Fab sends a cat-filled apology email on 8/3/14 >> View the pin

Zillow sends a trivia-filled email about famous TV and movie homes on the market in a 7/10/14 email >> View the pin

Gerber wishes the subscriber’s son a happy birthday in an 8/2014 email >> View the pin

Twitter wishes a user a happy 5-year Twitterversary in a 5/2014 email >> View the pin

Noteworthy subject lines

Horchow, 8/20 —  the holidays? Our NEW collections have just arrived
Tiny Prints, 8/17 — Shhh… It’s the Holiday Collection Preview
Lowe’s, 8/20 — No Need to Wait. Labor Day Deals Start Now!
Vera Bradley, 8/14 — Show a little love. 20% off with ID.‏
Vera Bradley, 8/10 — Hey, night owls. 75% off is up late.
Target, 8/20 — Your home called. It wants new furniture.
Levi’s, 8/9 — Well plaid.
GOP, 8/20 — What’s your t-shirt size?
Ninety Nine Restaurant, 8/20 — Thanks for Being Awesome: You Helped Us Raise Over $550K for Cancer Research!
The Home Depot, 8/4 —Unlock Savings, Product Reviews & More—Download our App Today!
The Container Store, 8/3 — Top Pinned Bin!
J.Crew, 8/1 — Woman vs. AC
Under Armour, 8/4 — Meet The Women Of Will | #IWillWhatIWant