Email Marketing RulesEmail Marketing in 2015: What’s In and What’s Out
I recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important.
WHAT’S OUT
Batch-and-blast
“One size fits all” static emails
Standard subject lines
WHAT’S IN
Predictive analytics
Responsive design
Subject lines with #hashtags
Real-time personalization
>> Read the full article on DMNews.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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