Email Marketing RulesInfographic: Creating Memorable, Shareworthy Email Experiences
All marketers want to create relevant experiences for their email subscribers, but unfortunately the vast majority are not succeeding on a regular basis, according to joint research by Litmus and Fluent. We asked US consumers if they’d received a memorable promotional email in the past 2 months from any of the brands they subscribed to and only 21% said that they had.
Our new infographic, Creating Memorable, Shareworthy Email Experiences, shares the full results of our consumer survey. It also identifies specific tactics that marketers can use to create more memorable, shareworthy emails, drawing upon our recent research into mobile-friendly email and landing page trends and into viral email behavior.
>> View the infographic on the Litmus Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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