Email Marketing RulesEmail Is Vital to a Sharing Strategy
When you want your customers to share their experiences with your brand, you should not just be thinking about social. You should think about email as well.
In Getting the Most from Your Email Content, ClickZ’s Susan Kuchinskas shares details from Sperry’s Odyssey Project, which created individually tailored adventures for nearly 80 people in exchange for them sharing their experiences with their followers via Twitter, Facebook, Vine, Instagram, YouTube—and, yes, email.
In the article, I shared some tips from Litmus’ Viral Email report that marketers can use to increase the viral effectiveness of their messages, including advice about design, content, and the role of targeting.
>> Read the full article on ClickZ.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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