Email Marketing RulesWelcome to Email Marketing Rules
The final rule in my upcoming book, “Email Marketing Rules,” is The Evolving Rule, which says:
Be constantly learning, experimenting and testing because email marketing is always evolving.
While books are great at building a foundation of knowledge, they’re not good at keeping you up to date on the latest thinking, which is particularly vital in an industry as dynamic as ours.
To that end, every week on this blog I’ll highlight current examples of brands that are making the most of best practices and others that could be doing better. I’ll offer tips to help you improve your email marketing program, share inspiring subject lines and email creative, and also point out must-read articles and tweets from others in the industry.
I hope you’ll join in on the conversation here and on Twitter (@chadswhite).
-Chad White
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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