Email Marketing RulesThe Shadow War for Holiday Email Marketing Victory
Retailers have long been concerned about tipping their hands to competitors, particularly during the critical holiday season. Using more personalization, segmentation, and triggered messaging increases the fog of war, making it more difficult for competitors to broadly know what you’re doing, especially when these strategies account for a majority of program revenue.
In this guest post for the Salesforce blog, I discuss 6 hard-to-see shadow tactics that can give you the advantage this holiday season and in the years to come:
- Progressive Profiling & Preference Update Emails
- Abandonment Emails
- Conditional Series
- Personalized Recommendations
- Reengagement, Re-permission, & Win-Back Emails
- Seasonal Adjustments to Triggered Emails
For the full discussion of each of these tactics…
>> Read the full post on the Salesforce blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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