Email Marketing RulesWill We Ever Have Email Coding Standards?
This has been burning question for email marketers for a long time. Web developers have standards, but email developers don’t. Will this ever change? And what will be the catalyst for change?
We polled nearly 4,000 marketers about whether we’d ever have email coding standards, and they were significantly more optimistic than we thought they’d be—which is to say, they are more optimistic than we are here at Litmus.
We also asked 5 of our speakers from The Email Design Conference about this issue:
- Dan Denney, Front-End Developer, Code School
- Fabio Carneiro, Lead Email Developer and UX Designer, MailChimp
- Mike Ragan, Designer, ActionRocket
- Mark Robbins, Email Developer, RebelMail
- Brian Graves, UI Team Lead, DEG
For the results of our poll and to see what our experts thought…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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