Email Marketing RulesMy Top 5 Favorite Apology Emails
Email marketing mistakes are not a matter of “if,” but “when.” Email is too dynamic, too complex, and too quick of a medium to avoid mistakes completely. So given this inevitability, it pays to be prepared for the worst.
When trying to recover from an email marketing mistake, your action plan may include sending an apology email. A good apology email does 3 things:
- Says that you’re sorry
- Explains what went wrong (and perhaps provides reassurances that it won’t happen again and, if appropriate, that no data was compromised)
- Gives subscribers a reason to forgive you
With that in mind, here are my top 5 favorite apology emails from over the years…
>> Read the entire column on MarketingLand.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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