Email Marketing Rules2015 Top 10 Email Marketing Stats
2015 marked a significant turn in the perception of email marketing in the media and in C-suites. After years of “Email Is Dead” headlines, this year brought renewed interest and headlines like The Triumphant Return of the Email Newsletter and Shop, Play Games, And Check Twitter—From Your Inbox.
Ultimately, these predictions of email’s demise just weren’t supported by consumer behavior. Indeed, lots of fresh research shows that email is at the top of its game.
At the same time, research from this year also points to plenty of opportunities for marketers to improve their email marketing programs and rethink how consumers interact with brands via email.
A number of these stats are ones you might want to share with your CMO as budgets get finalized for 2016. So here we go…
>>Read the entire post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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