Email Marketing in 2020 Report

Posted by Chad S. White on February 23, 2016

Email marketing is not for the faint of heart. The channel is constantly evolving—whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or ESPs are redefining personalization and targeting.

All this change means that marketers are always reacting, learning, and planning for the future as best they can. Stay nimble, email marketers, because there’s a lot more change on the horizon!

In our Email Marketing in 2020 report, we take a look at what email marketing will be like in the year 2020—in terms of the subscriber experience, inbox functionality, deliverability, design and coding, technology provider landscape, and much more.

To provide the full picture, we surveyed marketers and consumers about the channel, and then asked 20 experts to share their vision of email’s future. Our diverse panel of experts hail from email service providers, agencies, research firms, and publications—from the US and overseas.

The mosaic of predictions creates a collective vision of the future that’s both exciting as well as a bit daunting. Here’s a glimpse of the future of email marketing!