Email Marketing RulesHow to Write an Effective Apology Email
So, you’ve made a mistake.
Maybe your website went down or you sent an email with an error. Maybe a PR situation has arisen. It happens to the best of us.
Now you want to make amends, and you’re thinking of sending an apology email.
In this article on Ragan.com, I talk about how to determine if you do indeed need to send an apology email and, if you do decide that an apology email is warranted, how to craft one that’s clearly branded, concise, and effective.
>> Read the full article on Ragan.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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