Email Marketing RulesInnovative Partner Interview with Movable Ink
I recently spoke with Movable Ink, which just integrated Litmus’ Instant Previews into their platform. Here are the questions they asked me:
- How does email marketing fit into the larger digital marketing picture?
- How have you seen email greatly impact your business?
- When is email data most critical to your efforts: During the planning process; while you’re executing a campaign, so you can change course or allocate more resources; or afterwards, to measure your success?
- What do you see as the single most disruptive force coming to the world of email marketing?
- What excites you most about leveraging contextual marketing as a part of your strategy?
For all of my answers…
>> Read the full interview on the Movable Ink blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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