The Last Word on November 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Study finds e-retailers are making it more difficult to unsubscribe from emails (Marketing Land)

Why People Open Emails (Backed by Research) (MailMunch)

Measuring success in email – we’re doing it wrong (Medium)

What Email Marketers Can Do to Stop Unsubscribes (MarketingProfs)

Have We Forgotten How To Market? (MediaPost)

Our Favorite Examples of Live Polling in Email Marketing (Movable Ink)

Is the new “easy” list unsubscribe a big problem? (Hive)

Insightful & entertaining tweets

For most retailers if they lose 1% of this loyal base, they will not be profitable this year. Yikes! #adobechat https://t.co/ejZDbQEC3j

— Tamara Gaffney (@tamarag) November 9, 2016

Marketers aren’t like normal people, that’s why they see the world so digitally versus reality: pic.twitter.com/L4e6xAGkmd

— Mark Ritson (@markritson) November 4, 2016

Only my closest friends call me Subscriber.#PesronalNotPersonal pic.twitter.com/RqzQTD2ys0

— Jared Spool (@jmspool) November 2, 2016

Interesting choice for this preference center… #unsubscribe #notrecommended pic.twitter.com/O3EE07C8ZU

— email stuffing (@EmailSnarketing) November 22, 2016

you’re really selling it 👍 #emaildesign pic.twitter.com/rNzIMLRvRp

— Elliot Ross (@iamelliot) November 22, 2016

Noteworthy subject lines

FansEdge, 11/4 — Everything Cubs. Everything Championship. While Supplies Last.
Under Armour, 11/4 — Cubs Fans: It’s Time To Celebrate!
AutoAnything, 11/11 — Thank You, Veterans.
The Swiss Colony, 11/8 — Serve and Give Our Best for Thanksgiving
P&G everyday, 11/14 — Simple Thanksgiving place settings
Net-a-Porter, 11/15 — Your stylish Thanksgiving starts here
Vera Bradley, 11/4 — The trick(s) to tackling holiday travel …
Costco Wholesale, 11/4 —Home For the Holidays! Save Up to $600 OFF on Modern Furniture for Every Room!
Pier 1 Imports, 11/3 — Give your guests the best.
Pier 1 Imports, 11/9 — Make an entrance they won’t forget.
LifeWay, 11/3 — Prepare Your Heart and Home for Christmas
Sears, 11/9 — ! Special Annoucement: Black Friday deals NOW on the Sears app >>
Sears, 11/4 — One holiday, TWO sales! Veterans Day savings + Black Friday deals!
Clinique, 11/4 — Let’s get merry! Our Holiday Shop has some big surprises.
Neiman Marcus, 11/3 — Gifts that give back: Our Love To Give Collection
Gucci, 11/14 — From the Gucci Garden: the New Campaign for the Holidays
Ikea, 11/11 — Introducing our new holiday collection for 2016!
Nike.com, 11/3 — Give Nike: The Ultimate Gift List
ThinkGeek, 11/3 — Insert Coin. Receive gift. Continue? Browse our Holiday Giftcade.
Nike, 11/14 — Customize Your Holiday Gifts with NIKEiD
Costco, 11/14 — Top Electronics & Gifts Too Big to Wrap – Don’t Miss These Costco-Sized Savings!
Gap, 11/21 — $25 and under stocking stuffers are here!
Harley-Davidson, 11/3 — If You’re on the Naughty List, You Better Enjoy It
ToysRUs, 11/14 — Save Like It’s Cyber Monday! 1-Day Online Only Sale!
Victoria’s Secret, 11/24 — Post-Dinner Plans = Shop With PINK!
Lands’ End, 11/24 — We are thankful for friends, family, elastic waistbands and this…
FansEdge, 11/24 — Today We Are Thankful. For Style. And Football.
Dell, 11/24 — Time to be thankful. DOORBUSTERS have arrived early!
ThinkGeek, 11/24 — Stop fixing the WiFi at your aunt’s house: 40-60% off over 100 products!
Lowe’s, 11/24 — Happy Thanksgiving! Start Your Holiday Off Right With These Black Friday Savings
REI, 11/24 — This Holiday Is About Family
Target, 11/24 — 6 pm: Black Friday starts at your Target store.
Blue Nile, 11/28 — Better Than Friday, 50% Off New Cyber Monday
Sears, 11/28 — ☺ Use code: CYBER (we’re giving you an EXTRA 25% off!)
Walmart, 11/14 — Apply for a Walmart Credit Card today!
Shopbop.com, 11/14 — Holiday How-To: Get dressed up with Lucy Hale!
Lands’ End, 11/13 — Here’s how to build a beautiful winter look & save 40%
Anthropologie, 11/21 — THIS jacket: required.
Etsy, 11/13 — It’s engagement season
Southwest, 11/15 — The slopes are calling. Open now for sale fares.
AutoAnything, 11/13 — You have 9 unread deals
BEHAVE.org, 11/15 — Don’t open if you love your job

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The Last Word on October 2016