Email Marketing RulesHow the Pros Turn Marketing Analytics into Effective Marketing Strategies
An understanding of marketing analytics is key for brands to get the answers they need to attract and serve customers well.
To get a holistic perspective on how marketers can use analytics wisely for email marketing, SEO, conversion, pay-per-click advertising, social media marketing, Alexa spoke with me and:
- Eric Enge, CEO at Stone Temple Consulting Corporation, Co-author of The Art of SEO
- Andy Crestodina, Co-founder of Orbit Media Studios, Author of Content Chemistry
- Larry Kim, Founder of WordStream, Top columnist at Inc.com
- Steve Rayson, Director at BuzzSumo
This ebook is great for email marketers who want to better understand what’s driving decisions in other channels and the larger marketing goals across channels.
>> Download “How the Pros Turn Marketing Analytics into Effective Marketing Strategies”
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
