The Last Word on December 2016

Posted by Chad S. White on January 6, 2017

Must-read articles, posts & reports

Email Smashes Social Again To Drive One In Five Cyber Monday Sales (MediaPost)

And my four email marketing predictions for 2017 are…. (Adestra)

Limitations of HTML Email Design – Email Width and Size (Chamaileon)

Google says next-generation ReCaptcha coming, where you don’t even have to tick a box (9to5Google)

Growth estimates for smartwatches have been slashed, because no one really wants them… (9to5 Google)

Insightful & entertaining tweets

Reminder to everyone to not purchase #emailmarketing lists, or at least rename them something else in MailChimp. 😫😫😫😫😫😫😫 pic.twitter.com/E7s8DIRx6J

— Jason Rodriguez (@RodriguezCommaJ) December 8, 2016

adulthood is emailing “sorry for the delayed response!” back and forth until one of you dies

— Marissa Miller (@Marissa__Miller) February 26, 2016

No, an email address posted on a website hasn’t implicitly agreed to be added to your mailing list. #emailmarketing

— Sandi Solow (@SandiSolow) December 19, 2016

.@jennatiffany @jmbrandonbb Folk who need mailbox sorting tools never realise how few people have that problem – they really are outliers

— Dela Quist (@DelaQuist) December 20, 2016

Noteworthy subject lines

MAC Cosmetics, 12/13 — Picture-Perfect With Travel-Friendly Skincare
MAC Cosmetics, 12/13 — Disguise Jetlag to the PLANE PRETTY
Kate Spade, 12/10 — no holiday card needed (enjoy complimentary monogramming!)
Lego Shop, 12/10 — Small LEGO® Gifts for Big Smiles!
HP, 12/9 — Gifts. Stocking stuffers. 48 hour sale.
Fossil, 12/13 — Gifts < $50
Victoria’s Secret PINK, 12/9 — FREE Reversible Blanket! (Wishlist-worthy like WHOA.)
Victoria’s Secret, 12/10 — The snuggle is real: Free blanket
Lululemon, 12/13 — oh what fun it is to ride
REI, 12/10 — The Best Gifts Won’t Stay Inside
American Apparel, 12/13 — If She’s Femme or He’s Classic
Drs. Foster & Smith, 12/16 — #NationalFreeShippingDay is Here!
Zulily, 12/10 — Make last-minute magic | thousands of gifts delivered by Christmas
PersonalizationMall.com, 12/13 — Christmas Delivery with Economy Shipping Ends At Midnight Tonight!
NFLshop, 12/20 — 1 DAY ONLY: Free 2-Day Shipping | Order Today, Get it by 12/23 or It’s Free!
The North Face, 12/20 — Free Overnight Shipping. Get Your Gifts in Time.
MAC Cosmetics, 12/13 — Don’t Forget: Live Chat Hours Extended!
The Swiss Colony, 12/20 — Oops – Did You Forget Somebody?
J.Crew, 12/22 — Who’s ya forget? Get to store for 40% off…
ToysRUs, 12/15 — Go Ahead and Go BIG – Srsly, These Offers Are Ginormous!
ThinkGeek, 12/10 — Super size it: 20%, 25%, or 30% off your ThinkGeek order! *insert confetti*
San Diego Zoo & Safari Park, 12/9 — Hand in There, Baby (Sloth)! (Video)
Under Armour, 12/16 — New Star Wars Gear. Need We Say More?
Blue Nile, 12/16 — Propose This Christmas + Free Diamond Earrings
Barneys New York, 12/24 — Have the Happiest Hanukkah!
Michaels, 12/25 — We Wish you a Merry Christmas!
ToysRUs, 12/25 — Merry Christmas & Happy Hanukkah to All!
J.Jill, 12/25 — Happy holidays from J.Jill.
Lands’ End, 12/13 — May we text you? Sign up and get 40% off
American Red Cross, 12/20 — Double your impact before midnight
Autism Speaks, 12/31 — Doubling our commitment, will you join us?
Etsy Finds, 12/31 — The best of 2016
Pier 1 Imports, 12/24 — Pop. Cheers. Fizz. Clink.
Epicurious, 12/31 — 10 Cocktails That Crackle and Pop