Email Marketing Rules7 Easy Wins to Add to Your Email Marketing To-Do List
Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year:
- Use more retina-optimized images.
- Use more ALT text, especially styled ALT text.
- Use animated GIFs more often.
- A/B test your preview text more often.
- Adopt responsive email design.
- Create an extensive pre-send email checklist.
- Plan your email content farther in advance.
For a full discussion of each of these, plus research on current usage,…
>>Read the full column on MarketingLand.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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