Email Marketing RulesA/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
You’ve decided to test the effectiveness of your website, but you’re not sure where to start. Perhaps you’ve heard about A/B and multivariate testing, but you’re not clear on the differences between the two, or which is the best approach for your brand.
When it comes to website optimization, A/B testing and multivariate testing each have distinct advantages and drawbacks. Let’s compare the two and determine which is the best option for your website.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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