Accessibility & Inclusive Design Ideas to Explore

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Digital Experience Agency, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this one about accessibility and inclusive design ideas.

Established by laws such as the Americans with Disabilities Act (ADA) and 21st Century Communications and Video Accessibility Act (CVAA), accessibility is the expectation that brands create in-store, online, marketing, and other experiences that are accessible to people with disabilities. Inclusive design is the realization that many more customers benefit from such accommodations beyond those with permanent challenges. That’s because nearly everyone experiences temporary and situational challenges that can be eased by design accommodations. These challenges come in four major forms:

1. Visual
2. Hearing
3. Cognitive
4. Motor

In our fifth Marketing Checklist, we list accommodations for each of those challenges, along with advice from some of our hundreds of digital marketing experts. Some of these items entail one-time changes, such as adjustments to your website code or to your email templates. However, most involve being thoughtful about every experience your brand creates.

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