Accessibility vs. Inclusive Design: 2 Approaches with Similar Goals

In my nearly two decades in the email marketing industry, I’ve never seen a topic get people more twisted up than accessibility and inclusive design. Because these issues involve people with a range of permanent challenges, it raises all kinds of social, moral, legal, and personal sensitivities. I’ll confess that I bring my own baggage to this issue, as my father-in-law was wheelchair-bound from having hemiplegia after suffering a stroke.

I’m convinced that neither accessibility nor inclusive design is intrinsically better than the other. Indeed, they have more or less the same goal: Improving the user experience for more people—ideally, the widest spectrum of people.

However, while they have largely the same endpoint, accessibility and inclusive design have very different starting points that are grounded in very different worldviews. Understanding these two perspectives can help you more easily rally people within your organization to implement improvements to your user experience.

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