Email Marketing RulesAI Copyright Infringement: People vs. Machines
The New York Times and many other content creators and authors are suing generative AI pioneer OpenAI and Microsoft, claiming they trained their ChatGPT product on copyrighted material without permission nor compensation. These lawsuits have many people asking some variation on the question:
“Should we penalize a chatbot for doing what all human beings do—that is, assimilating information to inform responses—just because it does so more efficiently?”
I’m not a lawyer or legal scholar, but it seems like the answer is almost assuredly yes. That’s because superhuman efficiency and scale routinely leads to abuse. In fact, it’s easy to find compelling examples without even leaving the world of marketing. Let’s discuss a few.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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