AI Opportunities Throughout the Email Production Process

Brands have been using artificial intelligence tools in their email programs for many, many years. However, the rise of generative AI is causing a reevaluation of the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process:

1. Conception: Identifying the need for a campaign and defining its goal, target audience, and more
2. Copywriting: Writing the messaging
3. Design: Crafting the visual design of the campaign
4. Development: Coding the email experience, including any interactivity
5. Audience Selection: Choosing the subscribers to receive a campaign or defining the trigger for an automated campaign
6. Approval: Signing off that the campaign that was created matches its initial intent and goal
7. Send: Launching and monitoring the campaign
8. Analysis: Examining the results of the campaign, including any A/B testing

In this post and the 51-minute companion on-demand webinar, we discuss dozens of potential opportunities for marketers to use AI during each of those email production stages.

>> Read the entire post on Oracle’s Modern Marketing Blog