Email Marketing RulesAI Summaries for Email: Design Impacts on Marketers
Like so many application providers, email inbox providers are integrating generative AI into their inbox apps, or allowing GenAI tools to work on top of them. One of the primary uses is to provide summaries of emails.
To better understand how these tools are summarizing email content today, Oracle Digital Experience Agency ran tests with Apple Intelligence and Android AI using emails with varying content and coding elements. Before we detail those test results, let’s talk about the devices where these tools are available.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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