AI’s Impact on Digital Marketing Jobs: The Highest ROI Opportunity

Many headline-grabbing predictions have been made about the potential impact of AI on jobs. One of the first warnings was from Goldman Sachs, which predicted that “roughly two-thirds of current jobs are exposed to some degree of AI automation, and that generative AI could substitute up to one-fourth of current work.”

More recently, the World Economic Forum predicted that 92 million jobs will be lost over the next 5 years, while another 170 million new jobs will be created. That net increase of 78 million jobs sounds great, but that number glosses over the incredible difficulty of retraining what will likely be a variety of displaced clerical workers to be farmworkers, software developers, and trades workers, among other in-demand roles. That number also glosses over the potential for wage decreases in fields where humans and AI compete.

While the World Economic Forum attributes those labor market shifts to “technological development, the green transition, economic, and demographic shifts,” a big chunk of it will be from generative AI. And it’s important to recognize that as being different from classic AI and machine learning, both of which mostly do tasks that are time-prohibitive for humans. On the other hand, GenAI is engineered almost exclusively to do jobs currently performed by humans.

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