Email Marketing RulesAnswers to 4 Burning Questions about Gmail Supporting Responsive Design
As of the wee hours of this morning, Gmail began rolling out support for media queries across its webmail and iOS and Android email apps. This follows their Sept. 14 announcement about the change, which included developer documentation. And that Gmail announcement followed the announcement in August that Microsoft is partnering with Litmus to improve rendering in Outlook.
Gmail supporting responsive design raises four important questions:
- Do marketers need to use hybrid email design anymore?
- Do marketers need to inline CSS in their emails anymore?
- Can marketers now use interactive email elements in Gmail?
- What’s driving these changes at the inbox providers?
I answer each of those questions in my latest Marketing Land column.
>> Read my entire column on MarketingLand.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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