Email Marketing RulesAugust Review & September Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for last month and discussing what to expect this month in terms of holiday messaging trends.
In August, we predicted that major retailers would send their active subscribers 18 promotional emails—and we were once again right on target. Our panel of more than 100 retailers sent their subscribers 18.1 emails on average last month.
In September, we’re expecting retailers to again send their active subscribers around 18 promotional emails each. The amount of holiday messaging will continue to be very low.
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
