Email Marketing Rules
Chad S. White
Website: http://exacttarget.wpengine.com
Profile:
Posts by Chad S. White:
- The Last Word on April 2024
- The Right Success Metrics? Depends on Your Email Marketing Business Model
- AMP for Email: The Present & Future of the Standard
- The Biggest Email Marketing Opportunities for B2B Brands
- Second Quarter 2024 Holiday Marketing Quarterly
- When to Use Retina Images in Emails and When to Avoid Them
- How to Prioritize Email Personalization’s Perennially Moving Target
- The Last Word on March 2024
- Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]
- Mastering Retargeting: 5 Essential Strategies for Digital Marketers
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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