Best Uses & Best Practices for Animated Gifs

Until there’s better support for animated PNGs, CSS animation, and video in email, animated gifs are the safest and easiest way to add motion to your campaigns. And once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. We use them regularly with both our B2C and B2B clients to great success.

Animated gifs are effective for:

• Video previews
• Highlighting product options, such as different colors, patterns, sizes, or configurations
• Displaying an assortment of products
• Product demonstrations or service instructions, whether it’s showing how a dress flows or how a backhoe can remove a boulder
• Reveals, including before-and-afters and price/discount reveals
• Mobile app and software demonstrations or navigation instructions
• Conveying urgency (think: countdown clocks)
• Drawing attention to calls-to-action
• Atmospheric feel (think: fireworks, rain, falling snow)
• Humor

However, there are some concerns you should be aware of when using animated gifs. For a full discussion of those… 

>> Read the entire post on Oracle’s Modern Marketing Blog