Email Marketing RulesBroadening the Appeal of Mother’s Day, Graduation and Father’s Day Promotions
Why pitch your subscribers on buying one gift when you could be convincing them to buy two? A number of retailers have applied this thinking to their Mother’s Day, graduation and Father’s Day messaging in recent years.
In order to increase average order sizes and get sales where they wouldn’t have otherwise gotten, retailers have use two key tactics: They’ve either:
(1) broadened the definition of mom, grad or dad; or
(2) targeted those associated closely with the mom, grad or dad.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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