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The Last Word on December 2017

Posted on January 8, 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

A Beginning of Year Email Audit Checklist (Trendline Interactive)

Repealing net neutrality and its unintended consequences for email (Adestra)

8 Brands Using Email Personalization Like Pros (Campaign Monitor)

Estonia, the Digital Republic (The New Yorker)

Insightful & entertaining tweets

☎️ “Hello Email Rendering Department”

📞 “Yes which version of Outlook?”#emailgeeks

— Elliot Ross | long usernames like msn in 2005 💯 (@iamelliot) December 20, 2017

Noteworthy subject lines

Boston Market, 12/2 — 32 Days of Giving Sweepstakes!
Petco, 12/7 — Santa! We know him!
Under Armour, 12/7 — The Best Gear That Fits In A Stocking
UncommonGoods, 12/15 — Knock Their Stockings Off
Scotts, 12/8 — Gifts for the Lawn Enthusiasts in Your Life
Gap, 12/12 — For every little dasher, dancer, prancer, and crawler
Aeropostale, 12/10 — FREE SHIPPING On All Orders! Green Monday Starts Now!
HP, 12/10 — Hey Chad, Green Monday is on!
Victoria’s Secret, 12/16 — Still shopping for your list? Super Saturday Sexy Savings is here!
Target, 12/13 — Is you home ready for holiday guests? This SALE helps.
Banana Republic, 12/12 — How’s *this* for cozy?
Lenovo, 12/13 — [#Heads Up] 48-Hour Sale Starts Today!
Brooks Brother, 12/8 — Starts today: Free gift card when you give a gift card
ToysRUs, 12/20 — Get Great Christmas Deals, PLUS a FREE $5 eGift Card!
American Red Cross, 12/8 — Send a Red Cross gift to those who need it most
Make-A-Wish, 12/12 — Still searching for a heartfelt gift?
Feeding America, 12/6 — Did you post what you’re #thankFULL for?
MAC Cosmetics, 12/20 — Free Overnight for 12.25 Delivery! Plus Hours Left to Get a Free Lip Palette When You Join MAC Select!
Walgreens, 12/22 — Down to the wire? We are open!
ToysRUs, 12/24 — Forgot Something? Remember We Have eGift Cards.
Express, 12/24 — Always the perfect fit | Gift an e-gift card before it’s too late…
Gilt, 12/21 — Last Minute NYE Looks: It’s the final countdown to style
Applebee’s, 12/15 — Dollar L.I.T. = Awesome
Staples, 12/6 — Pop quiz: Flu viruses can live for ___ hours
Jetsetter, 12/10 — Why Hotel Sex is WAY Better
ThinkGeek, 12/12 — You are one with the Star Wars Sales, and the Star Wars Sale is with you.
FansEdge, 12/15 — #ForceFriday SPECIAL Star Wars Gear!
Epicurious, 12/16 — Our Favorite Cookbooks of 2017
Barneys New York, 12/16 — Meet The Lady Bird Actor Who Nailed Her Role As The Popular Girl

New posts on EmailMarketingRules.com

Happy Holidays from My Family to Yours!

Take the 2018 State of Email Survey: Gain Knowledge + Win Prizes

Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative

Smart Insights: Email Marketing Trends 2018

Email Design Podcast: The 2017 State of Email Creative

FreshMail: Email Marketing Trends for 2018

Campaign Monitor: What I Wish Someone Had Told Me When I Was Getting Started

The Last Word on November 2017

Posted by Chad S. White

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2018’s Top Email Design Trends

Posted on January 3, 2018

This year you can expect to see more interactive emails and personalized emails in your inbox. Those two trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers.

The next tier of trends included creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails. The six other trends that we asked marketers about received a bit less enthusiasm, although they’re still likely to be important this year.

To bring some perspective to each of these email design trends, we reached out to our friends at Emma, Trendline Interactive, Yes Lifecycle Marketing, and Shaw + Scott. Let’s discuss each of these 10 email design trends in more detail…

>> Read the full post on the Litmus blog

Posted by Chad S. White

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Happy Holidays from My Family to Yours!

Posted on December 25, 2017

Whatever you celebrate, I hope your holidays are filled with family and fun.

Best wishes, Chad

Posted by Chad S. White

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Take the 2018 State of Email Survey: Gain Knowledge + Win Prizes

Posted on December 21, 2017

The 3rd annual State of Email Survey will get you thinking critically about every facet of your email marketing program—from organizational structure and planning to design and deliverability.

Plus, you’ll be helping the email marketing industry identify trends and establish benchmarks, when we release the results of the survey as part of our free State of Email research series of reports, infographics, webinars, and blog posts.

Plus, everyone who completes the survey by Jan. 31, 2018 will be entered into a drawing to win a free ticket to Litmus Live or a Mystery Litmus Swag Pack.

Those are all great reasons for a savvy marketer like yourself to share how you plan, create, and send your email campaigns.

>> Start the survey

Posted by Chad S. White

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Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative

Posted on December 20, 2017

The Top 5 Opportunities for Improving Your Email Creative webinar recording

Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.

In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report:

Responsive design
Animation
Styled ALT text
Dynamic content
A/B testing

But we don’t just give you the data-backed insights. We also share practical how-to advice to help you executive on each opportunity at your brand.

>> Watch the webinar on the Litmus blog

Posted by Chad S. White

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Smart Insights: Email Marketing Trends 2018

Posted on December 19, 2017

In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential for businesses to stay engaging and competitive in the inbox.

To that end, Smart Insight’s Email Marketing Trends 2018 report brings together trends, insights, and advice from 14 email experts, including me. The 54-page report covers a wide range of topics and trends that will be key during the coming year:

Increasing regulation
Email rendering
Device friendliness
Intelligent personalization
Sophisticated segmentation
Subject line effectiveness
Writing for emails
Deliverability
Code like it’s 2018
Marketing automation

To read about all the predictions and trends…

>> Download the free report

Posted by Chad S. White

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Email Design Podcast: The 2017 State of Email Creative

Posted on December 18, 2017

In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report.

We walk through each section of the report, discussing:

How marketers find email inspiration
The value of email brand guidelines
The adoption of responsive email design and how marketers are using it
The various email design elements that are used, including animation, alt text, interactivity, and more
When to use one-off email designs
How to use A/B testing to get the greatest competitive advantage
Email redesigned schedules
Why you want landing page responsibilities

>> Listen to The Email Design Podcast on the Litmus blog

Posted by Chad S. White

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FreshMail: Email Marketing Trends for 2018

Posted on December 12, 2017

I join 11 other experts in sharing my email marketing predictions for 2018 with FreshMail. My predictions is that:

Creating and optimizing automated emails will be a major trend in 2018. Already, nearly 13% of brands already generate the majority of their email marketing revenue from automated emails, according to our 2017 State of Email Survey. That number will only grow going forward because the timing and content of automated emails are hyper-relevant. If you’re not adding new triggered emails and expanding, updating, and A/B testing your existing ones, now is the time to dedicate more time to doing that.

For predictions of email marketing trends for 2018 from Laura Atkins, Adam Q. Holden-Bache, Samantha Iodice, and others…

>> Read the entire post on the FreshMail blog

Posted by Chad S. White

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Campaign Monitor: What I Wish Someone Had Told Me When I Was Getting Started

Posted on December 8, 2017

I got serious about email marketing back in 2006 when I started the Retail Email Blog. Since then, I’ve worked for three of the largest ESPs in the world—Responsys, ExactTarget, and Salesforce—and learned a ton about email marketing.

If I could go back to 2006 and give myself one piece of email marketing advice, what would it be? Campaign Monitor asked me and 10 other email that question and here’s what I told them:

“I wish I’d understood from the beginning how inconsistent email client support for coding is and therefore how complex email rendering is. For marketers who now understand that the new challenge is to avoid creating consistency by playing down to the lowest common denominator. Instead of trying to create ‘pixel-perfect’ emails, marketers need to use progressive enhancement thoughtfully to create ‘platform-perfect’ emails that deliver the best experiences for users of key email clients.”

For all the great advice from Kath Pay, Jordie van Rijn, Justin Khoo, and the others…

>> Read the full post on the Campaign Monitor blog

Posted by Chad S. White

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The Last Word on November 2017

Posted on December 7, 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

2018 Email Marketing Predictions (Campaign Monitor)

Meet the #Emailgeeks community on Twitter [Infographic]

Ditch the Bunker Mentality: Email Works Better with Other Channels (MediaPost)

Insightful & entertaining tweets

In 2017 the year of our lord, I’m still explaining to colleagues the the Gmail Promotions tab isn’t what’s making their open rates lower

— Email Snarketing (@EmailSnarketing) November 16, 2017

“Email is like the mafia… you can’t leave.” 😆 – Jordan with Fluent #foe2017 pic.twitter.com/xJJ0x922ZI

— Elizabeth Lewis (@Elliemonstr) November 2, 2017

Yesterday in my #ID24 talk when talking about using fewer tables in your email code, I said I’ve seen an email with over 200 table elements in it.

Today I saw an email with 495 <table>’s and 2550 <td>’s

— Mark Robbins (@M_J_Robbins) November 17, 2017

🔥 Hot Email Alert!
Amazing #email from Nest featuring an interactive shopping cart experience. There is also a really nice floating banner on mobile. Well done @ericlepetitsf + the Nest team 👏 Take a look here #emailgeeks – https://t.co/rrSaZdXCmC pic.twitter.com/iShJwzMqzT

— Andrew King (@akingkiwi) November 26, 2017

Noteworthy subject lines

AutoAnything, 11/5 — Save More Than Sleep This Weekend
Urban Outfitters, 11/11 — 11 essentials • $11 each • 11.11.17 only
Epicurious, 11/8 — 97 Thanksgiving Pies (and Cakes…and Cookies…and Tarts)
Horchow, 11/13 — Get set for Thanksgiving
Costco, 11/24 — Happy Black Friday! Shop Online! Warehouses Open at 9:00 AM Friday!
Banana Republic, 11/24 — 50%. OFF. BLK. FRI.
Lego, 11/24 — “Brick” Friday Offers Are Officially Here!
Zappos.com, 11/24 — SALE: Black Fri-YAY!
Tiny Prints, 11/24 — Black Fri-Yay! Up to 40% Off + FREE Ship
Vera Bradley, 11/24 — Bright is the new Black (Friday)! Shop now for amazing deals.
Ann Taylor, 11/24 — PINK Is The New Black Friday
Crate & Barrel, 11/24 — You’ve waited all year for this sale
J.Crew, 11/24 — Shopping > sleeping. 40% off your purchase is ON.
Levi’s, 11/24 — This is the big one…
Target, 11/24 — Today only! Spend $50, get 20% off your next purchase.
Petco, 11/30 — Last Day! Take 25% off your first Repeat Delivery order
Crutchfield, 11/29 — CYBER Tuesday, Wednesday, Thursday…
REI, 11/29 — Cyber Week Sale – New Deals Added
Anthropologie, 11/8 — Still or SPARKLING?
ModCloth, 11/8 — Current mood: very merry.
BabiesRUs, 11/5 — Get Ready for a Stress-Free Holiday (Kinda)
Godiva Chocolatier, 11/10 — It’s Here! NEW Advent Calendar + FREE Gift for 1 DAY
ModCloth, 11/3 — Now present-ing our holiday gift guide!
Saks Fifth Avenue, 11/8 — Hello, Gift Guide: holiday shopping made easy
Fossil, 11/10 — DIY Gifts
Wine.com, 11/10 — Everyone Will Think You Paid Way More + 1-cent Shipping Inside
Nike, 11/5 — Coats for every kind of cold.
Neiman Marcus, 11/5 — 7 dresses for 7 occasions
Jetsetter, 11/8 — Where to Travel This Fall—According to JS Editors
Ann Taylor, 11/14 — This Is Packing-List Perfection
Vera Bradley, 11/4 — Love options? Customize what you carry with this stylish new sidekick!
Gap, 11/5 — Sorry to bother you, but you’ve got no exclusions AND free shipping (ending today!)
Wayfair, 11/8 — Save on TV stands + storage. Netflix, anyone?
ThinkGeek, 11/30 — Sun’s getting real low…These are your final hours to get up to 25% off!
Kate Spade, 11/3 — vvvvvvelvet. trending right now.
FansEdge, 11/2 — CHAMPIONS! Get Your Astros World Series Gear Now!
NFLshop, 11/12 — Patriots Win! Celebrate with 25% Off Sitewide!
Kate Spade, 11/8 — shop the looks from the new #missadventure episode…
Carnival Cruise Line, 11/29 — Your vacation snapshot: #CarnivalCaribbean
St. Jude, 11/29 — On #GivingTuesday, friends united to help St. Jude