Email Marketing RulesThe Common Thread
Three of the most important trends in email marketing right now are personalization, triggered messaging, and rendering techniques. These were the trends that we led off with in our annual Best of the Email Swipe File report this year, and reader reaction has confirmed that we were on the right track.
Since releasing the report, the repins and likes on Pinterest of the emails we highlighted under Advanced Personalization, Triggered Sophistication, and Smart Rendering have significantly outpaced those for the emails highlighted in our other two categories, Unique Voice and Inspired Fundamentals.
However, when we looked at the individual selections that were the trending the most with readers, there was a clear pattern. See if you can figure out what the common thread is among our four most popular selections, each of which was in a different category…
>> Read my entire Email Insider column on MediaPost.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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